Accessible HTML Email Template

An Accessible HTML Email Template to use a starting point for your Email Marketing needs.

Winner of Litmus Contest to Most Accessible Email

Intended for Email Developers or Marketers that are comfortable updating HTML

Accessibility features

• Coded inline with best practise and WCAG 2.1 AA
• Semantic markup, h & p tags
• Responsive coding techniques
• Sentence case copy throughout to cater to users with cognitive issues like dyslexia.
• Live text for buttons with contextual copy for links
• All fonts, including terms text minimum 16px.
• No change in link behaviour with _blank tags
• No title within links (it’s often better to remove these)
• Styled alt text (for users with no images)
• Correct social icons (not custom, inline with brand guidelines)

Some content removed on mobile (menu, main text cut down to make it more concise for smaller screens)

Works across email clients including:

• Apple (iOS / Apple Mail)
• Gmail
• Outlook
• Yahoo! Mail
• Google Android
• Outlook.com